Impact Communication

Narrative Acid-Test

Media positioning and crisis communication

Stakeholder tour, image development
and brand awareness boost

Dr. Stefan Bornheim

Impact Communication

Services:

Narrative Acid-Test

Media positioning and crisis communication

Stakeholder tour, image development and brand awareness boost

Establishing sovereignty of interpretation, facilitating opinion leadership in the public discourse, and inspiring analysts and the capital markets by developing tailor-made, lively, and data-based narratives.

“The truth isn’t just the facts. You can have all the facts imaginable and miss the truth, just as you can have facts missing or some wrong and reach the larger truth.”
David McCullough, US-American historian and biographer

Humanity faces changes at an unprecedented scale and pace that force people to adapt their behaviors and beliefs continuously, in a radical way, and across all domains of life.

To tackle today's challenges executives need to be capable of crafting a compelling, tangible, and inspiring narrative.

A transformation narrative must create an energizing sense of urgency and reinforce the perception of an internal locus of control while seamlessly connecting the company's past, present, and future.

A transformation narrative must address the needs, fears, and expectations of all employees and stakeholders to instill the needed momentum that enables people to “go the extra mile”, to convince the capital market of the potential of the organization, and to facilitate the needed changes on a political level.

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